London, 21 July, 2023, (Oilandgaspress) – Toyota took center stage throughout the tournament as the official automotive sponsor, featuring the powerful Toyota Tundra on site at the games.
Expanding on the success of last year’s “Born to Lend a Hand” campaign, Toyota embarked on a multifaceted marketing effort centered on empowering small businesses. Throughout the tournament, Toyota engaged with and shared the stories of Latino small business owners, solidifying its commitment to the community and the dependability of the Tundra to be there to lend a hand when you need it most.
Toyota also partnered with soccer legend Luis “El Matador” Hernández, a former Mexican National team player, who shared his inspiring story and helped spread the message of support for Latino small businesses during the tournament. In Dallas, Texas, on July 8, Hernández posed with fans and the Gold Cup trophy outside the stadium.This is the fourth consecutive Concacaf Gold Cup that Toyota has supported as the official automotive sponsor.
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