London, 15 January 2024, (Oilandgaspress): – Porsche is extending its global golf involvement by becoming Title Partner of the DP World Tour’s Porsche Singapore Classic. The sports car manufacturer is thus internationalising its activities in professional golf and affording its worldwide customers and fans additional exclusive brand experiences.
The professional golf involvement in Southeast Asia complements the present worldwide activities in customer sport revolving around the Porsche Golf Cup and the Porsche Golf Circle. The Porsche Singapore Classic will be played for the first time under its new name at the Laguna National Golf Resort Club from 21 – 24 March 2024.
The extension of the golf involvement to the important Asian market with a focus on Southeast Asia, Korea and Japan opens up the opportunity to enhance international visibility in the golfing environment. It simultaneously interconnects the worldwide involvement revolving around the Porsche Golf Community with the activities in professional golf. An aim of the new partnership is to develop the tournament that took place for the first time last year in spring. In doing so, the intention is to bolster the brand in the area through unique on-site customer and golf fan experiences – not least through the opportunity of bringing together the Porsche Golf Community in a spectacular environment.
New Panamera as the hole-in-one car
The hole-in-one prize will celebrate a premiere: a Porsche sports car can be won for the first time on the DP World Tour in Asia. A Madeira Gold Metallic version of the recently launched Porsche Panamera Turbo E-Hybrid will be tempting the pros as the spectacular prize for acing the 17th hole during the four days of the tournament.
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