London, January 31, 2025, (Oilandgaspress) –––As the first Mercedes-Benz van with a resonant name, it revolutionised the light commercial vehicle segment in 1995 – and quickly became the namesake for an entire vehicle class. Then as now, it stands for quality and innovation. The Sprinter impresses customers worldwide and has a high repurchase rate, also thanks to its popularity among bodybuilders and conversion specialists, which continue to customise it for a wide range of applications. Seventy-five percent of all Sprinter worldwide are converted.
Mercedes-Benz is kicking off the celebrations for the Sprinter anniversary year with an attractive special edition and a special presentation of the first-generation Sprinter as well as the current Sprinter and its battery-electric equivalent, the eSprinter, at the Mercedes-Benz Museum in Stuttgart. The activations are accompanied by a marketing campaign under the motto “An Icon for 30 Years,” highlighting the segment-defining influence of the Mercedes-Benz Sprinter.
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