London, December 06, 2024, (Oilandgaspress) –––Lamborghini unveiled a special Ad Personam Urus SE[1] at a private event in Miami Beach yesterday evening, inspired by Miami’s vibrant, colorful culture. The livery of this sporty Urus SE has been elevated thanks to the artistic vision of the Lamborghini design center, Centro Stile, and the direction of Lamborghini’s Ad Personam customization team. The Urus SE, launched earlier this year in Beijing, is the brand’s first PHEV (Plug-In Hybrid Electric Vehicle) version of the best-selling Super SUV boasting an 800 CV hybrid powertrain.
The dramatic details of the Miami-inspired Urus SE, that required an additional 230 hours of painting and testing over the normal industrial process, showcase the nearly endless range of Ad Personam customization options available for customers to enhance their vehicle’s extraordinary individuality.
“With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, to inspire our customers with graphics that underline the outstanding proportions and the iconic design of the car. We have reproduced our perfect vision of the vibrant Miami lifestyle and its diversity,” said Mitja Borkert, Design Director of Automobili Lamborghini.
The unique exterior of this Urus SE was brought to life with striking highlights of Blu Glauco, contrasted by a combination of greys and black, to create a livery that pays an homage to the city’s mix of culture, style and artistic flair. The front lip in Nero Noctis is accented by a bright Blu Glauco detail. Bicolor mirror caps in Grigio Telesto with a Blue Glauco pinstripe add a touch of elegance while the rear diffuser in Nero Noctis is precisely detailed with matching Blu Glauco highlights. The Urus SE’s luxurious interior features unicolor leather upholstery as well as dedicated kick plates and a dashboard that commemorates the occasion with “MIAMI” detailed on the polished carbon fiber.
In attendance for the exclusive unveiling in Miami Beach were executives including Automobili Lamborghini Chairman and CEO Stephan Winkelmann; joined by Chief Marketing and Sales Officer Federico Foschini; Design Director Mitja Borkert; Chief Technical Officer Rouven Mohr; and Automobili Lamborghini America Chief Executive Officer, Andrea Baldi.
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