London, 24 November 2023, (Oilandgaspress) – Drive Different – the exhibition that began yesterday at MAUTO in Turin, due to remain open to the public through April 7, 2024 – features Stellantis and its products and services, with a sizable and wide-ranging presence.
Starting from November 23, 1973 (when the Rumor government passed Decree-Law 304, relating to austerity measures), the exhibition questions the past and analyzes the challenges of the mobility of the future, inextricably linked to the sustainable development goals. In today’s complicated international context, transportation is one of the leading providers of solutions for environmental protection and ecological transition.
To encompass this complex 50-year period, the final room of the exhibition hosts the Lancia Beta Coupé (unveiled in 1973) side by side with the true icon of the exhibition, the Lancia Pu+Ra HPE: a manifesto of design, interior home feeling, sustainability, electrification, and effortless technology, with which the brand begins a new journey towards the future, inspired by the past. From the iconic round headlights that recall the legendary Stratos to the horizontal lines that echo the well-known venetian blind structure of the 1970s Lancia Beta HPE. A perfect symbiosis between the past and present, between purity and radicality, between innovation and emotion.
After all, who better than Lancia to tell the story of the Italian car? The brand’s history is made up of powerful values: on the one hand, beautiful cars with a timeless design; on the other, innovation and technology. This glorious legacy has resulted in the Lancia models of the future, in the name of sustainable design: modern cars made to get around the European cities of today and tomorrow, to revisit tradition and focus on sustainability.
It is indeed a battery pack that completes the story of electric mobility. On display at ‘Drive Different’ is the pack included in the Jeep Avenger, direct from the new Battery Technology Center at Mirafiori. The BTC (the largest in Italy and one of the biggest in Europe) tests and develops battery packs for electric vehicles, due to power the products in the Stellantis line-up of the future. The vertical integration of battery pack development, testing, manufacturing, and software management is an essential factor in the Stellantis strategy to deliver premium BEVs that meet customer expectations at a lower cost.
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